Brookshires

Wed, 07 Apr 2010 15:35:10 -0400
Geeklog

Today I was out of sandwich meat so I thought I'd run in Brookshires and grab some. I don't usually shop at Brookshires anymore because of their rewards program. It doesn't sit well in my craw that you have to have their "thank you" card in order to get halfway decent prices. If you don't have the card they will outright rape you at the cash register.

When I don't want to deal with the lines at Wal-Mart I occasionally drop in Brookshires and grab the few things I need right away. Since I don't want to be price raped I get a new "thank you" card each time. I never fill out the info on the card because I don't want to. I don't want to be tracked. I don't want to carry their card. I don't want to be a part of their system. I just want to buy my stuff and leave.

Your average sheep would ask why I don't just get a card. Mr and Mrs Sheep would tell me that I don't have to carry the card and that I could just give them my phone number at check out and they would be able to look up my card number.

Why should I? Why should I be a part of any of this nonsense? Why does Brookshires need to track what I buy anyway?

The fact is that with the rewards card Wal-Mart is still cheaper. Without the card you're taking it up the poop shoot. Since I vote with my dollars I'm officially boycotting Brookshires. I don't like corporate attitudes like this where a company poorly data mines the sheep and price rapes the careless. If Brookshires wants to play pricing games with their customers with time consequences for those of us who care about prices let them do it without me and without my dollars.